Course Level
Short Course
Duration
6 Weeks
Units
3 units
Study Mode
Self-Paced
Programme Description
A six-week practical course for entrepreneurs, employees and church communicators who want to grow brands online. Learners set goals, create engaging content, manage online communities and run affordable paid campaigns on the platforms Kenyans use every day. Graduates can market small businesses, schools and ministries confidently and measurably.
Curriculum Overview
The programme is delivered through 3 structured units. Full unit contents are provided to enrolled students.
1
Fundamentals of Digital Marketing
SC-SMM.1
2